Apple is reportedly preparing to launch an affordable MacBook model priced as low as $599, aiming to target the sub-$700 laptop market, which could pose strong competition to Windows laptops. The new MacBook is said to start mass production in Q3 2025, with an expected launch by late 2025 or early 2026. This lower-cost MacBook will reportedly feature a slightly smaller 12.9-inch display compared to the 13.6-inch display on the current MacBook Air, which itself starts at $999 with the powerful new M4 chip and offers up to 16GB of unified memory.
Significantly, this budget MacBook is expected to be powered by Apple’s A18 Pro SoC, the same chip used in the upcoming iPhone 16 Pro and Pro Max models, offering an efficient and capable performance profile for everyday computing and portability. The A18 Pro chip integration signals Apple’s strategy to leverage its high-performance mobile silicon in an entry-level laptop segment.
This new MacBook could draw a clear distinction from the existing MacBook Air primarily by its smaller screen size and chip choice, potentially targeting students and budget-conscious buyers looking for an Apple device under $700. Assembly is reported to take place at Quanta’s facilities in Q4 2025. Besides this, Apple continues to innovate its Mac lineup with higher-end models like the OLED MacBook Pro planned for late 2026.
This move could pressure Windows laptop makers to offer more competitive low-cost laptops equipped with similar performance or features, broadening Apple’s reach in the laptop market and enticing users looking for a more affordable Mac experience.