Apple has officially set the date for its biggest product showcase of the year. The next iPhone launch event will take place on September 9, 2025, at 1 PM ET / 10 AM PT at the Steve Jobs Theater, Apple Park. The event comes with the tagline “Awe dropping.”
What to Expect at the Event
The spotlight, as always, will be on the new iPhone lineup, with the iPhone 17 series expected to debut. Rumors and leaks suggest several big changes:
- A redesigned rear camera system featuring a Google Pixel–like camera bar, departing from Apple’s classic camera module.
- The introduction of a brand-new iPhone 17 Air, tipped to feature a 6.6-inch OLED display, a slimmer body (only 6.2mm thick), and fewer rear cameras to emphasize portability.
- More updates on Liquid Glass UI, Apple’s new design language rolling out with iOS 26.
- Fresh details on the company’s Apple Intelligence AI platform, including expected Siri upgrades with on-device and cloud AI enhancements.
iPhone 17 Air: The Star of the Show?
The iPhone 17 Air could become the most talked-about model in the lineup. Expected to start around $999, it will sit between the standard iPhone 17 ($799) and the Pro model ($1,199). Its slim frame suggests Apple is refocusing on design minimalism, possibly as part of a longer pipeline that brings a foldable iPhone later this decade.
Looking Further Ahead
Apple is also reportedly laying the groundwork for two future milestones:
- A foldable iPhone, expected in the next few years.
- A 20th Anniversary iPhone in 2027, rumored to debut with curved glass edges and ultra-thin bezels as a nod to two decades of iPhone innovation.
Beyond iPhones: What Else Might Be Announced
In addition to new iPhones, Apple may also showcase:
- Other iOS 26 features in depth.
- Updates to the Apple Watch, AirPods, and possibly next-gen AI-driven services.
- More clarity on how Apple Intelligence AI tools will integrate across hardware and software.
The Big Picture
Apple’s September launch events have historically redefined smartphone trends, and expectations for the iPhone 17 lineup are sky-high. With design changes, slimmer models, AI improvements, and a bold tagline promising “Awe dropping,” the September 9th keynote could mark one of Apple’s most significant announcements in years.