Apple is reportedly preparing the most significant iPhone redesign in its history, introducing multiple new models and a completely revised release schedule. According to Bloomberg’s Mark Gurman, the company will start a two-phase annual launch cycle beginning in 2026, marking a major strategic shift for its flagship product.
Next-Generation iPhone Air and Foldable Plans
The new plan builds on Apple’s growing hardware ambition amid criticism of its dependence on the iPhone and slower progress in AI innovation. Instead of scaling back, Apple is accelerating development with redesigned hardware, new materials, and an expanded lineup.
A key part of this roadmap is the iPhone Air, a lightweight, low-volume device designed to serve as a testing platform for Apple’s upcoming foldable iPhone. The iPhone Air will share internal architecture and materials with the foldable model, helping Apple refine miniaturization and durability before a full-scale launch.
The foldable iPhone is expected to debut in fall 2026, followed by a curved-screen iPhone with an under-display camera in 2027. The next iPhone Air will use a 2nm processor to improve efficiency, though it will likely keep a single rear camera due to compact design constraints.
The 2026 iPhone Roadmap
Gurman’s report outlines a packed roadmap across 2026. The first half of the year will bring new smart home devices, the iPhone 17e, and updated Macs and iPads. The second half will focus on premium devices, including three high-end iPhones, the foldable iPhone, and new Apple Watch models.
Apple’s software updates are also being synchronized with this plan, with iOS 26.4 expected to debut alongside the new Siri and hardware releases.
How the Two-Phase Release Works
Starting in 2026, Apple’s new launch structure will roll out in two parts:
Fall 2026 (High-end lineup):
- iPhone 18 Pro
- iPhone 18 Pro Max
- Foldable iPhone
Spring 2027 (Mainline lineup):
- iPhone 18
- iPhone 18e
- Potentially an updated iPhone Air
This approach aims to stagger demand, ease production pressure, and ensure a steady flow of new products throughout the year. It will also help Apple better respond to rival launches and maintain a consistent market presence.
Looking Ahead
Analysts expect Apple to continue releasing five to six iPhone models annually under this phased schedule. By spacing releases, diversifying designs, and pushing toward new form factors like foldables, Apple is setting the foundation for the next era of iPhone evolution—balancing innovation, efficiency, and strategic timing.