boAt, a popular Indian audio and wearables brand, has announced hip-hop artist KR$NA as its newest brand ambassador. Known for his powerful lyrics and influence in the Indian hip-hop scene, KR$NA aligns well with boAt’s focus on individuality, creativity, and bold self-expression.
KR$NA is famous for songs like “YKWIM,” “I GUESS,” and “Joota Japani.” The brand sees his lyrical storytelling and style as a perfect match for boAt’s philosophy of celebrating youth culture through music, technology, and lifestyle.
The partnership will feature a series of campaigns blending music, culture, and technology. These campaigns will include digital content releases, interactive experiences, and live events designed to engage India’s trend-conscious youth.
Speaking about the collaboration, KR$NA said, “I’ve always liked to keep everything limited and let my music do the talking, just like boAt keeps it real by letting its products speak for themselves. As both of us draw strongly from culture, I believe this collaboration will vibe with every street and corner across India.”
A boAt spokesperson added, “KR$NA’s journey in the hip-hop scene is a testament to resilience, creativity, and passion – qualities we deeply resonate with. We are proud to welcome him as our brand ambassador and look forward to co-creating experiences that go far beyond technology.”
This partnership highlights the increasing mainstream presence of Indian hip-hop, which has evolved from an underground movement to a powerful cultural force. With KR$NA’s large fan base and boAt’s youth-focused branding, this collaboration aims to create a vibrant connection with young music lovers across the country.