Google Officially Teases the Pixel 10 Series
Google has kicked off the countdown to its next big launch by dropping the official teaser for the Pixel 10 series with a short video posted on the Google Store homepage. This teaser confirms that the highly anticipated Pixel 10 series will be unveiled at a dedicated event on August 20, 2025—marking a return to New York City for the launch festivities.
The short teaser video offered a glimpse of the Pixel 10 branding, morphing into the silhouette of the Pixel 10 Pro. Notably, it hints at the new Jade and Moonstone colorways that have been widely rumored in the leaks leading up to the announcement. While no detailed specs or new hardware features were showcased in this initial look, Google’s preview demonstrates that the Pixel 10 series design will remain visually close to the beloved Pixel 9, embracing refinement over revolution this cycle.
Pixel 10 Lineup: What to Expect
Google’s August event will introduce a full suite of devices, including:
- Pixel 10
- Pixel 10 Pro
- Pixel 10 Pro XL
- Pixel 10 Pro Fold (foldable)
- Pixel Watch 4 (in two sizes)
- Pixel Buds 2a (affordable lineup refresh)
All the key Pixel 10 models will debut with the TSMC-made Tensor G5 chip, finally moving away from the Samsung-fabricated predecessors. This marks a major leap for Google hardware, boasting notable improvements in efficiency and thermal management, which, combined with larger batteries, is expected to deliver significantly better battery life for users.
Pixel 10 Colors
- Base Pixel 10: Obsidian, Frost, Indigo, Lemongrass
- Pixel 10 Pro & Pro XL: Obsidian, Porcelain, Moonstone, Jade
- Pixel 10 Pro Fold: Moonstone, Jade
There are hints that certain color options may be tied to specific storage variants, with the Jade Pixel 10 Pro and Pro XL starting at 256GB storage and upwards.
Hardware, Chips, and New Features
Tensor G5 Chip
- Manufactured on TSMC’s 3nm process
- Focuses on improved efficiency, delivering longer battery life and enhanced heat management
- Enhanced on-device AI processing and new features like “Video Generative ML”, “Speak-to-Tweak” for image editing, and “Sketch-to-Image” tools
- Offers up to 40% theoretical performance gains for AI tasks versus predecessors, with 14% real-world speed increase for on-device AI
- Select Pro models may feature 16GB RAM, but 12GB is expected to continue as the standard for most devices
Design
- The Pixel 10 series design remains nearly identical to last year’s Pixel 9, retaining the signature look and feel that has been well-received by fans.
Accessories & Ecosystem
Alongside the Pixel 10 phones, Google will debut the Pixel Watch 4 (expected in two sizes), introducing minor hardware and battery improvements while keeping a familiar design and software experience. The new Pixel Buds 2a are also anticipated, possibly with a slight price bump to account for enhanced audio and connectivity features.
Pricing and Availability
Preliminary leaks suggest slight price increases are coming for select models, in line with production costs and recent tariff changes:
- Pixel 10a: from $499
- Pixel 10: from $799
- Pixel 10 Pro: from $999
- Pixel 10 Pro XL: from $1,199 (256GB base)
- Pixel 10 Pro Fold: from $1,600
Europe may see stable prices year-over-year, but official pricing in the US remains dependent on trade and import factors.
With this first official teaser, Google has signaled that the Pixel 10 launch will be one of its biggest hardware announcements to date. The event on August 20 promises a refined design, upgraded performance with the Tensor G5, new colors, and a growing family of Pixel ecosystem devices. If Google delivers on the efficiency and AI feature promises, the Pixel 10 lineup could set a new standard for Android smartphones in 2025.
Stay tuned for more leaks and the official launch event for the full reveal.