Instagram is experimenting with a new auto-scroll feature for Reels, designed to make binge-watching even easier for users who love endless streams of content. This addition automates the familiar manual swipe-to-next, playing reel after reel continuously—no thumb-lifting required.
How Auto-Scroll Works
- Activation: Users can enable auto-scroll by tapping the three dots below the share icon on a Reel and toggling the “Auto-scroll” option.
- Usage: Once turned on, Instagram will automatically advance to the next Reel after the current one ends.
- Rewatching: To rewatch a Reel, users can manually scroll up, but if left untouched, the app pushes forward to the next video.
Who Gets It First?
Currently, the feature is available only to a limited group of users and creators, with the rollout focused especially in India as part of the test. Reports suggest that access is so limited that only one member of the Beebom staff could use the toggle option at the time of reporting.
Why Auto-Scroll?
Instagram’s move is a response to user behavior—many people already spend substantial time “doom-scrolling” through Reels. This feature eliminates the minor friction of manual swiping, raising important questions about user control and screen time:
- Ease of Use: Makes consuming short videos effortless, ideal for users who watch Reels passively.
- Potential Downsides: Could contribute to longer, less mindful usage sessions by removing the pause between videos, making it easier to lose track of time.
Broader Implications
While seemingly minor, auto-scroll could reshape how people interact with Instagram Reels:
- User Control: Automatically moving to the next video may reduce moments for users to pause or exit the app, increasing overall engagement time.
- Wellness Concerns: With less physical interaction required, users prone to long “doom-scroll” sessions may find it harder to cut back on screen time.
When Will Everyone Get It?
There’s no official timeline for a full rollout. Instagram typically tests new features with select groups before launching them widely, so the auto-scroll option could launch globally at any time.
For now, if you want to try auto-scroll, keep an eye on updates and look for the toggle in your Reels—if you’re among the chosen testers, that is.