OpenAI has launched a new, more affordable subscription tier for ChatGPT users in India. The plan, ChatGPT GO, sets a monthly price at ₹399 ($4.60), substantially lower than the existing ₹1,999 ($23) Plus Plan. This move comes as OpenAI activates local currency pricing for all its plans and introduces UPI payments, making it easier for Indian consumers to subscribe and pay using familiar tools.
Key Benefits of ChatGPT GO
ChatGPT GO is not just cheaper; it also offers substantial improvements over the free tier:
- 10x more messages, image generations, and file uploads compared to the free plan.
- Enhanced memory retention for more personalized conversations.
- Priority access to the latest features in ChatGPT, tailored specifically for the Indian market needs.
- Local payment options including UPI, reflecting OpenAI’s commitment to adapting to market preferences.
Nick Turley, OpenAI’s VP and head of ChatGPT, highlighted affordability and local feedback as central to the rollout:
We just launched ChatGPT Go in India, a new subscription tier that gives users in India more access to our most popular features: 10x higher message limits, 10x more image generations, 10x more file uploads, and 2x longer memory compared with our free tier. All for Rs. 399. 🇮🇳
— Nick Turley (@nickaturley) August 19, 2025
“Making ChatGPT more affordable has been a key ask from users! We’re rolling out Go in India first and will learn from feedback before expanding to other countries.”
India at the Forefront of AI Adoption
India stands as one of OpenAI’s fastest-growing markets. ChatGPT app downloads in India reached over 29 million in the past 90 days, according to AppFigures. Yet, revenue generated from Indian users in this period totaled only $3.6 million. This disparity underscores the enormous potential user base and the need for a budget-friendly subscription model.
OpenAI CEO Sam Altman recently noted that India is the company’s second biggest market globally, spotlighting its strategic importance to OpenAI’s growth plans.
Other tech giants are also investing heavily in India:
- Perplexity partnered with Airtel to offer free Pro subscriptions.
- Google deployed a free AI Pro plan for India-based students for one year.
Unlike these companies, OpenAI isn’t offering freebies—but its affordable pricing aims to boost conversion rates and unlock the broader Indian internet user base of over 850 million.
What’s Next for ChatGPT GO
Currently, the GO plan is geo-restricted to India, but OpenAI is considering international expansion pending feedback from the rollout.
Tech insiders like Tibor Blaho had previously leaked details about this upcoming plan, signifying strong anticipation in the tech community.
OpenAI’s launch of ChatGPT GO marks a pivotal step toward making advanced AI tools more accessible in price-sensitive markets. By balancing affordability, ample feature upgrades, and local payment options, OpenAI positions itself for deeper penetration into India’s rapidly-growing digital economy.