realme is set to shake up the smartphone photography landscape in India with the introduction of AI Edit Genie, an “industry-first” voice-led photo editing feature, launching with the upcoming realme 15 Series. This innovation is positioned as a major leap in both mobile photography and AI integration, targeting the brand’s core youth audience.
AI Edit Genie: Edit Photos with Your Voice
AI Edit Genie enables users to perform advanced photo edits using simple voice commands. Instead of manually adjusting sliders or navigating complex menus, users can now say commands like:
- “Smoothen my skin”
- “Add a cinematic filter”
- “Remove the photobomber”
The feature leverages artificial intelligence and natural language processing to understand user intent and apply real-time, intelligent enhancements. This is designed to make photo editing faster, more intuitive, and accessible for everyone, especially for Gen Z creators and influencers who value speed and creativity in content sharing.
Why Voice-Led Editing?
realme’s development of AI Edit Genie is driven by insights from its user base, which is described as “smart, fast, and expressive.” The demand for more convenient and creative editing tools has led to the creation of this feature, which aims to:
- Eliminate the need for third-party apps and manual touch-based editing
- Deliver professional-level results with minimal effort
- Enable real-time preview and undo/redo of edits using voice alone
The company also hints at future updates, including multi-language support, to make the tool even more inclusive.
Camera Upgrades and Series Highlights
Alongside the debut of AI Edit Genie, the realme 15 Series—including the realme 15 and realme 15 Pro—will feature an upgraded camera system. The new lineup is expected to set new standards in smart imaging technology, with AI-powered enhancements for dynamic lighting, improved shutter speed, and real-time adjustments for vibrant, blur-free photos.
Expected Key Features
| Feature | Description |
|---|---|
| AI Edit Genie | Voice-led, real-time photo editing |
| Upgraded Camera System | Enhanced sensors and AI-driven imaging |
| Gen Z Focus | Designed for creators, influencers, and everyday users |
| Smart Imaging Tech | Intelligent scene detection and adjustment |
| Launch Timeline | Expected July 2025 in India |
Availability
The realme 15 Series is confirmed to launch in India soon, with the exact date to be announced in the coming days. The series will include multiple variants, with the AI Edit Genie feature debuting across the lineup.
With AI Edit Genie, realme is aiming to redefine smartphone photo editing, making it more accessible, creative, and efficient for a new generation of users. As the realme 15 Series prepares for its India debut, all eyes are on how this voice-led innovation will shape the future of mobile photography.