realme, the fast-rising smartphone brand, has crossed a major milestone by reaching 300 million users worldwide, according to data from Counterpoint Research. This achievement highlights a remarkable phase of expansion for the company, which first celebrated 100 million global users in 2021 and impressively doubled that number to 200 million by 2023. The latest leap—from 200 million to 300 million users—occurred in what realme describes as record time, solidifying its status as one of the fastest-growing brands in the mobile industry.
Diverse Product Portfolio Targeting Young Users
Part of realme’s success can be attributed to its well-structured product portfolio, designed to cater to various segments and budgets. The GT series targets flagship enthusiasts, offering high-end features; the number series focuses on mid-range buyers, with an emphasis on advanced photography; and the P Series delivers performance-oriented options for value-driven consumers. Through this diverse lineup, realme aims to provide appealing choices for a wide spectrum of young users across global markets.
Strategic Partnerships and Global Fan Engagement
In pursuit of cultural relevance and youth appeal, realme has established partnerships with high-profile intellectual properties, including collaborations with the Aston Martin Formula One® Team, global beverage giant Coca-Cola, and the popular mobile battle game BGMI. These initiatives have helped the brand connect with younger audiences and fuel its expanding global community, now exceeding 15 million fans.
realme actively engages its fan base through regular events, most notably the annual 828 Global Fan Festival. This celebration, held every year on August 28th to mark the company’s founding anniversary, has become a centerpiece for product launches and community interaction. The previous festival in Shenzhen drew international media and fans and was highlighted by technological showcases, including the introduction of an industry-leading 320W charging solution that can fully charge a device in approximately 4 minutes.
Looking Ahead: 7th Anniversary & Innovation Unveiling
With realme’s 7th anniversary approaching this August, anticipation is mounting for the latest edition of the 828 Fan Festival. The company is expected to unveil new innovations, promising to further energize its growing user community and cement its reputation for rapid progress and youthful appeal.
realme’s journey from 100 million to 300 million global users—accomplished in just a few years—demonstrates the brand’s agility, relevance, and deep connection with a new generation of smartphone users worldwide.