Samsung is preparing to revamp its Galaxy S series lineup for 2025 with a confirmed shake-up that replaces the traditional base Galaxy S26 model with a new Galaxy S26 Pro, alongside the Galaxy S26 Edge and Galaxy S26 Ultra. This development, verified by recent GSMA database listings, marks the disappearance of the Galaxy S26 Plus variant and ushers in a more premium-focused flagship strategy.
For years, Samsung’s flagship Galaxy S lineup has included a standard model, a “Plus” version, and the elite “Ultra.” However, recent leaks and updates to official listings reveal that Samsung is consolidating and rebranding its 2025 series, moving towards a trio consisting of the S26 Pro as the entry-level premium offering, the S26 Edge focusing on ultra-slim design and ergonomics, and the top-tier S26 Ultra packing the most advanced technology.
The GSMA registration, which initially listed a generic “Galaxy S26,” has been updated to reference specifically the “Galaxy S26 Pro,” underscoring Samsung’s deliberate repositioning of its lineup. The absence of the Plus model in these listings indicates that Samsung aims to sharpen the differentiation among its phones.
While detailed specifications for the S26 Pro remain under wraps, industry insiders expect it to inherit features initially thought to belong to the Plus, including a likely larger display and enhanced camera systems compared to prior base models. The Edge variant is anticipated to appeal to users who prioritize sleekness and minimalist aesthetics with its notably slim build.
Meanwhile, the S26 Ultra is poised to remain Samsung’s ultimate flagship, equipped with cutting-edge hardware innovations and powerful camera technology, sustaining its leadership at the high end.
This strategic shift signals Samsung’s effort to elevate its flagship smartphones’ perceived value by pushing the “entry-level” tier deeper into premium territory, likely to compete more aggressively in the market. Official details and the full lineup reveal are expected at Samsung’s upcoming product launch event, with anticipation building around how this new naming and segmentation approach will resonate with consumers.