Noise, a leading Indian consumer electronics company, has announced that its flagship smart ring, the Luna Ring, is now available for purchase at select offline retail stores. This expansion will allow customers to experience the design and features of the Luna Ring firsthand before making a purchase.
Previously, the Luna Ring was only available online, which may have limited its reach to tech-savvy consumers. By offering the ring in select Reliance Digital and Vijay Sales stores across major Indian cities (Delhi-NCR, Mumbai, Pune, Bengaluru, Chennai, and Hyderabad), Noise is hoping to tap into a wider consumer base, including those in smaller towns and cities.
The Noise Luna Ring is a premium product with a price tag of Rs. 19,999. It comes in five color options: Sunlit Gold, Rose Gold, Stardust Silver, Lunar Black, and Midnight Black. The ring boasts a variety of features designed to help users track their health and well-being, including sleep tracking, heart rate monitoring, and activity tracking.
In a press release, Noise Co-Founder Amit Khatri commented on the expansion, stating the company’s pride in bringing the Luna Ring to physical stores. He said that Noise aims to empower consumers to improve their lifestyles through seamless technological integration and to take control of their health. By partnering with leading retail stores, Noise hopes to provide an immersive experience for customers who prefer to try out technology before they buy.
Overall, this move by Noise is likely to be seen as a positive step for the company. By making the Luna Ring available in offline stores, Noise is making it easier for potential customers to learn about the product and decide if it’s right for them. This could lead to increased sales of the Ring and help Noise to further establish itself as a leader in the Indian wearables market.