Google Rebrands Bard AI to Gemini, Ushering in a New Era of Collaborative AI

Abhi Soni
Image Courtesy: Google

Google has launched a significant update to its AI offerings, rebranding Bard as “Gemini” and unveiling a suite of new features and experiences. This marks a major step forward for Google’s AI ambitions, aiming to empower users and developers with advanced capabilities for collaboration and enhanced productivity.

Key Highlights:

  • New Name and Identity: Bard is now known as Gemini, reflecting its association with Google’s most powerful AI models.
  • Gemini Advanced with Ultra 1.0: This premium version excels at complex tasks like coding, creative collaboration, and nuanced instructions. It offers longer, contextual conversations and capabilities like:
    • Personal Tutor: Tailored learning experiences with quizzes and discussions.
    • Advanced Coding Aid: Assistance with coding tasks and idea evaluation.
    • Creative Partner: Content generation, trend analysis, and audience engagement enhancement.
  • Mobile Accessibility: A dedicated Gemini app on Android and integration within the Google app on iOS make the AI accessible on the go.
    • Android users get an AI assistant leveraging Gemini for collaborative tasks and Google Assistant functionalities.
    • iOS users will soon have direct access to Gemini within the Google app.
  • Subscription Plan: Gemini Advanced is part of the Google One AI Premium Plan ($19.99 per month), offering 2TB storage and early access to Google’s latest AI advancements. Gemini will soon be available in Gmail, Docs, Slides, and Sheets for subscribers.
  • Responsible AI Development: Google emphasizes its commitment to responsible AI development with safety measures based on its AI Principles. Gemini Advanced underwent extensive testing and refinement before launch.
  • Expanding Ecosystem: Gemini integrates with Workspace and Google Cloud, empowering users and organizations with increased productivity, innovation, and security. Duet AI in Workspace will also transition to Gemini.
  • Global Reach: Gemini Advanced is currently available in English in over 150 countries, with plans for language expansion. The mobile app initially rolls out in the U.S., with broader availability and language support coming soon.

Looking Ahead:

Google’s vision for Gemini extends beyond current features. Sundar Pichai, CEO of Google and Alphabet, highlighted future expansions including multimodal features, interactive coding, and deeper data analysis. Google remains committed to developer involvement in the Gemini ecosystem, promising further details on upcoming developments.

This rebranding and feature launch mark a significant step forward for Google’s AI ambitions. Gemini positions itself as a powerful tool for collaboration, creativity, and productivity, aiming to empower users and developers across various domains.

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