London-based technology company Nothing has announced the appointment of its co-founder, Akis Evangelidis, as the President of its India operations. This strategic move comes as Nothing continues to expand its presence in one of its most critical markets, where it has experienced remarkable growth.
Background and Appointment
Akis Evangelidis takes over the role after Vishal Bhola, who was appointed as India President last year but left the company a few months later. In his new capacity, Evangelidis will be responsible for leading the strategic direction and growth of Nothing’s operations in India. This appointment highlights India’s pivotal role in Nothing’s global strategy, especially ahead of the launch of the Nothing Phone (3a) series, which will be manufactured locally in Chennai.
India’s Significance for Nothing
India has been instrumental in Nothing’s success, with the company emerging as the fastest-growing smartphone brand in the country. According to Counterpoint’s Q4 2024 India Smartphone Tracker, Nothing achieved a staggering 577% year-over-year growth. This rapid expansion is attributed to strong demand for its Phone (2a) Series and the sub-brand CMF by Nothing.
Expansion Plans
Under Evangelidis’ leadership, Nothing aims to further fortify its presence in India. The company plans to significantly increase its offline retail footprint to over 12,000 stores by the end of 2025. Currently, Nothing’s products are available in over 9,000 retail stores across the country, including major partners like Croma, Vijay Sales, and regional chains such as Sangeetha and Poorvika.
Commitment to ‘Make in India’
Nothing is committed to accelerating its ‘Make in India’ initiatives. The upcoming Phone (3a) series, set to launch on March 4, will be manufactured locally in Chennai, reinforcing the company’s dedication to leveraging India’s robust manufacturing ecosystem and contributing to the local economy.
Statement from Akis Evangelidis
Evangelidis expressed his enthusiasm for the new role, emphasizing India’s importance in Nothing’s long-term strategy. “India is one of the most important markets for Nothing, and we believe there is a tremendous opportunity to become a leading consumer tech brand in the country. I’m very excited to step into this new role and continue to bring distinctive, design-led tech innovations to Indian consumers. India will play a pivotal role in the global smartphone industry in the years to come, and we’re committed to accelerating our ‘Make in India’ initiatives and boosting domestic production,” he stated.
The appointment of Akis Evangelidis as India President marks a significant step in Nothing’s journey to establish itself as a major player in the Indian consumer technology market. With its focus on design-driven innovations and commitment to local manufacturing, Nothing is poised to further accelerate its growth in India and beyond.