A new leak has revealed potential pricing for Xbox’s upcoming handheld consoles, the Xbox Ally X and Xbox Ally, and the numbers are raising eyebrows among gamers—especially those comparing them to Valve’s Steam Deck.
Leaked Prices: High Cost of Entry
According to metadata scraped from ASUS’ website, the Xbox Ally X could retail for €899 and the standard Xbox Ally for €599 in Europe. When converted, these prices equate to roughly $1,050 for the Ally X and $700 for the Ally in the US, though direct conversions are unlikely due to regional pricing strategies. For comparison, the ROG Ally X and Ally are currently priced at $799 and $649 in the US, respectively.
How Does This Stack Up?
These leaked prices put the Xbox handhelds firmly in the premium segment of the market, making even the top-tier Steam Deck OLED (512GB at $549) sound like a relative bargain. The Ally X, in particular, could become the most expensive official Xbox hardware to date.
Specs and Value Proposition
The Xbox Ally X is expected to feature a high-end AMD Ryzen AI Z2 Extreme APU, a 120Hz 1080p 7-inch display, and 24GB of LPDDR5X RAM. The regular Ally, meanwhile, is reported to use a Ryzen Z2 A chip, which is less powerful and may struggle to justify its price against competitors like the Steam Deck.
Are These Prices Final?
While these numbers come from ASUS’ own site, industry watchers caution that they could be placeholders or subject to change before launch. Historically, US pricing is often lower than direct euro-to-dollar conversions, so the final retail price may be slightly less stateside.
Market Impact
If these prices hold, the Xbox Ally X and Ally will be among the most expensive handheld gaming PCs on the market, challenging not only the Steam Deck but also premium devices like the MSI Claw and Ayaneo Flip DS. The high price tags could limit their appeal to only the most dedicated portable gaming enthusiasts.
Release Window
Both models are expected to launch in October 2025, with pre-orders possibly beginning as early as August.
The leaked prices for the Xbox Ally X and Ally suggest a steep premium, making Valve’s Steam Deck look like a steal by comparison. Gamers eager for Xbox’s handheld experience may need to brace for a hefty price tag—or wait for official confirmation.