Google has officially confirmed that its next major hardware event—the “Made by Google” showcase—will take place on Wednesday, August 20, 2025, at 1PM ET. The tech giant began sending out media invites this week, promising to unveil the “latest additions to our Pixel portfolio of devices.” The event is set for New York City, marking a departure from last year’s Mountain View venue and underlining Google’s renewed push for in-person hardware launches.
What to Expect: Pixel 10 Series, Pixel Watch 4, and More
Industry insiders and rumor roundups point to a packed announcement slate, headlined by the much-anticipated Pixel 10 series. Here’s what’s on the radar for the August 20 event:
- Google Pixel 10
- Pixel 10 Pro
- Pixel 10 Pro XL
- Pixel 10 Pro Fold
- Pixel Watch 4 (in both 41mm and 45mm sizes)
There are also swirling rumors about a refreshed Pixel Buds a-series potentially joining the lineup, adding more excitement to the expected reveal.
Material 3 Expressive and the Android Ecosystem
Not just a hardware affair, the event is also likely to serve as the official launching pad for Google’s new Material 3 Expressive design language, which started its beta phase back in May. With the latest version of Android having launched in June and developer previews debuting as early as last November, Google’s software timeline is also accelerated this year, ensuring that the new devices will launch with the freshest Android innovations right out of the box.
Perfect Timing: Beating Apple to the Punch
Significantly, Google’s event falls just under a month ahead of Apple’s expected iPhone 17 announcement. By moving its hardware launch forward to August once again (as it did last year), Google aims to claim the spotlight before the annual Apple wave takes center stage. This timing shift prevents the Pixel lineup from getting lost in the autumn deluge of tech releases, and helps Google avoid rapid post-launch discounting—a challenge it faced in previous years with October unveilings.
Looking Ahead
With anticipation running high, Google is clearly pulling out all the stops to ensure the Pixel 10 event makes headlines. Whether you’re excited for new phones, smartwatches, audio accessories, or Android’s latest look, August 20 promises to showcase the future of the Pixel brand.
Stay tuned for live coverage and hands-on impressions as we bring you all the breaking news from New York City on event day.