Bharti Airtel, one of India’s leading telecommunications providers, has announced an exclusive partnership with Perplexity, a cutting-edge AI-powered search and answer engine. Through this collaboration, all 360 million Airtel customers—including mobile, Wi-Fi, and DTH users—are eligible for a complimentary 12-month subscription to Perplexity Pro, valued globally at approximately INR 17,000.
Advancing the Search Experience
Perplexity aims to redefine internet search by delivering real-time, accurate, and deeply researched responses in a conversational interface. Unlike traditional search engines, Perplexity’s platform is built on a self-learning AI that allows users to refine their queries for more tailored answers, making information gathering faster and easier for everyone.
Key Benefits of Perplexity Pro
While Perplexity’s basic version offers robust search functionalities, the Pro subscription adds a suite of professional-grade features:
- Significantly higher daily search limits for power users
- Access to advanced AI models such as GPT-4.1 and Claude
- Ability to select specific AI models for different tasks
- Deep research tools for comprehensive information gathering
- AI-powered image generation capabilities
- File upload and advanced analysis tools
- Perplexity Labs for prototyping and experimenting with new ideas
These features are designed for professionals, researchers, students, and anyone who depends on high-quality information and analysis.
How Airtel Users Can Claim the Offer
Eligible Airtel customers can activate their free year of Perplexity Pro through a seamless claim process:
- Download and install the My Airtel app for Android or iOS and log in with your Airtel number.
- On the app’s homepage, select the Perplexity Pro card. Alternatively, navigate to the ‘Claim OTTs and more’ or ‘Discover Airtel Thanks’ section.
- Tap ‘Claim Now’, then ‘Proceed’.
- When redirected, sign in to Perplexity using your email, Google ID, or Apple ID—or create a new account to activate your Pro subscription.
Important Details
- The claim window is open from 17th July 2025 to 17th January 2026.
- The subscription is valid for one year from the date of activation, ensuring flexibility for users to begin their free Pro journey at their convenience.
A First for India
This partnership marks Perplexity’s inaugural collaboration with an Indian telecommunications giant, underlining a shared commitment to bringing world-class digital experiences to users in India. With the powerful capabilities of Perplexity Pro now accessible at no cost for millions of Airtel customers, this initiative is set to accelerate the adoption of advanced AI tools in everyday life and work across the country