In Summary
The ROG Xbox Ally and Ally X handheld gaming consoles are set to launch on October 16, 2025, with pre-orders starting August 20 at Xbox’s Gamescom event. Developed with ASUS, these devices run a gaming-optimized Windows 11 and feature AMD Ryzen Z2 chips. Priced around €599 (~$700) for Ally and €899 (~$1,050) for Ally X in Europe, US prices are expected near $649 and $799. Retail availability will include major European outlets.
The ROG Xbox Ally and Ally X handheld consoles are set to launch on October 16, 2025, according to a reliable leak focused on the European market. Pre-orders for the devices are expected to begin on August 20, coinciding with Xbox’s planned showcase at Gamescom, where the handhelds will be demonstrated and made available for hands-on experience.
The devices, developed in collaboration between Microsoft Xbox and ASUS, mark a strong entry into the portable gaming market, running a gaming-optimized version of Windows 11 and powered by AMD Ryzen Z2 chips. Pricing leaks indicate the ROG Xbox Ally will cost around €599 (~$700), while the higher-end Ally X is expected to be priced at about €899 (~$1,050) in Europe, with US pricing anticipated to be roughly $649 and $799, respectively.
The retail rollout in Europe will include major outlets like Amazon, Micromania, and Boulanger, ensuring easier availability beyond Microsoft’s own store. While the release date and pricing have yet to be officially confirmed, Xbox’s Gamescom event on August 20 should provide official announcements and open pre-sales, and the October 16 launch date might extend to other regions globally.
This launch will mark a significant moment for handheld PC gaming, bringing portability and Xbox integration to an evolving segment.