Google has officially announced a strategic partnership with Cashify, one of India’s largest re-commerce platforms, to sell refurbished Pixel smartphones in the country. Starting today, Indian buyers will be able to purchase certified refurbished Pixel devices via the Cashify app, website, and select retail outlets.
Making Premium Pixels More Affordable
Under this partnership, every refurbished Pixel smartphone will be renewed using genuine Google spare parts and will undergo a 32-point quality check by Cashify before reaching consumers. Buyers will also receive a one-year warranty, making the purchase as reliable and trustworthy as buying a brand-new Pixel device.
Prem Pandian, Google Hardware’s Global Head of Strategic Initiatives and Partnerships, highlighted the significance of this move:
“This Trusted Reseller program is designed to meet the robust demand from Indian consumers for premium devices at an accessible price point. With Cashify’s expertise, we are making the Pixel experience more affordable while staying committed to a sustainable, circular economy.”
Why India, Why Now?
India’s refurbished electronics market is booming, projected to surpass $10 billion by 2026. With smartphone prices soaring, demand for reliable renewed devices has also grown rapidly. Google’s move to officially back refurbished Pixel sales reflects both the rising consumer appetite for premium smartphones at lower costs and a growing emphasis on sustainability.
Cashify’s CEO and Co-founder, Mandeep Manocha, welcomed the collaboration:
“Partnering with Google allows us to provide Indian consumers with high-quality, certified refurbished Pixels that ensure both trust and accessibility. This initiative strengthens confidence in the refurbished market while promoting affordability and sustainability.”
Where to Buy
From September 3, 2025, refurbished Google Pixel devices will be available through:
The Bigger Picture
For Google, this partnership is more than a sales channel—it’s a strategic entry into India’s fast-growing refurbished device ecosystem. By offering quality-assured Pixel devices at reduced prices, the company not only broadens its reach in the world’s second-largest smartphone market but also reinforces its commitment to responsible technology consumption.