Bharti Airtel’s fully-owned digital subsidiary, Xtelify, has announced the launch of two transformative technology platforms: a sovereign cloud platform tailored for the Indian market called ‘Airtel Cloud,’ and an AI-powered software suite aimed at revolutionizing telecommunications operations globally.
Airtel Cloud: Sovereign Cloud for Indian Businesses
Airtel Cloud is a telco-grade sovereign cloud platform originally built to manage Airtel’s extensive internal operations across India. Designed to handle an astounding capacity of 140 crore transactions per minute, the platform is now being opened up to external businesses within India.
Key features of Airtel Cloud include:
- Hosting on Next-Gen Sustainable Data Centers: Airtel Cloud runs on state-of-the-art, environmentally friendly data centers designed for maximum efficiency and sustainability.
- Expert Management: A dedicated team of 300 certified cloud experts oversees the platform to ensure robustness, availability, and smooth operations.
- Built-in Gen-AI Provisioning: The cloud provisioning process employs next-generation artificial intelligence to automate resource allocation and scaling.
- Comprehensive Services: Offering Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and advanced connectivity options.
- Customer Benefits: Airtel Cloud guarantees secure, seamless migration, simplified scalability, decreased operational costs, and freedom from vendor lock-ins, creating a flexible environment for Indian enterprises.
Global AI-Powered Platform for Telecommunications
In parallel, Xtelify has introduced an AI-driven software platform designed specifically to address the complexities of telecom operators worldwide. The solution targets operational efficiency, customer experience improvement, churn reduction, and revenue growth.
The platform is structured around three core components:
- Converged Data Engine: Delivers scalable AI-powered insights, enabling telecom companies to leverage data intelligence effectively.
- Workforce Platform: Provides real-time task management and optimization tools for field teams, enhancing productivity and operational agility.
- Experience Platform: Offers end-to-end customer journey management, ensuring superior customer engagement and service satisfaction.
Strategic Global Partnerships
To accelerate adoption and impact, Xtelify has secured key international partnerships:
- Singtel (Singapore): Deploying ‘Xtelify Work’ to boost field team efficiency through AI-powered fleet optimization, automated task handling, and live tracking.
- Globe Telecom (Philippines): Implementing ‘Xtelify Serve,’ an omnichannel customer service platform aimed at elevating customer experience and streamlining business workflows with intelligent data insights.
- Airtel Africa: Rolling out all three platforms—‘Data Engine,’ ‘Work,’ and ‘IQ’—across 14 African countries. These platforms will empower Airtel Africa’s 150,000-strong field workforce with enhanced market analytics and enable targeted services like spam and fraud protection, while enabling omnichannel customer engagement via ‘Xtelify IQ.’
With the launch of Airtel Cloud and the advanced AI telecom platform, Xtelify is positioning itself as a front-runner in cloud and AI-powered telecommunications innovation. The company’s dual focus on sovereign cloud services for India and AI operational excellence for global telecoms underscores Airtel’s commitment to technological leadership. These initiatives are expected to transform the telecom landscape, empowering operators with smarter, scalable, and sustainable solutions.
This expansion taps into the growing need for localized, secure cloud infrastructure alongside AI-driven operational platforms that improve efficiency and customer satisfaction worldwide.