Apple today made significant changes to its iOS ecosystem in Europe, introducing sideloading, lower App Store commissions, external payment options, and browser choice, in compliance with the Digital Markets Act (DMA). These changes mark a new era for iPhone users in the region, granting them greater freedom and control over their devices.
Sideloading Arrives for iPhones
For the first time ever, iPhone users in Europe will be able to download apps from sources other than the App Store. This opens up a world of possibilities for developers and users, fostering greater competition and innovation. Apple will facilitate sideloading through new APIs and tools, charging a €0.50 annual fee for developers surpassing a yearly installation threshold of 1 million.
App Store Commissions Reduced
Recognizing developer concerns, Apple has slashed its App Store commissions from 30% to 10% or 17% for digital goods and services. This move directly benefits developers, allowing them to keep more of their earnings and potentially lower prices for consumers.
External Payments Become Reality
Following a crucial court ruling, Apple will now allow developers to offer their own payment options within apps, bypassing the App Store system. This gives users more flexibility and reduces dependence on Apple’s payment processing. Additionally, developers can now inform users of external deals and promotions, further breaking down Apple’s walled garden.
Choice of Default Browser
A user-centric revolution arrives with iOS 17.4. Apple will no longer force Safari as the default browser. Upon initial setup, users will be presented with a choice of browsers to set as their preferred option. This empowers users to choose the browsing experience that best suits their needs.
The Future of Apps and Privacy
While embracing these changes, Apple expresses concerns about potential security risks arising from sideloaded apps and non-WebKit browsers. The company reiterates its commitment to user privacy and security, urging developers to adhere to strict guidelines for the safety and well-being of users.
Overall, Apple’s decision to comply with the DMA represents a significant shift in its App Store policies. The introduction of sideloading, reduced commissions, external payments, and browser choice empowers European iPhone users and brings Apple’s practices closer to a more open and competitive app ecosystem. As these changes roll out with iOS 17.4, we can expect a vibrant and diverse app landscape to emerge in Europe, enriching the experience for both developers and users.