ASUS India has partnered with Swiggy Instamart, India’s leading quick commerce platform, to offer consumers rapid delivery of its consumer notebooks and gaming laptops. This collaboration allows customers in major Indian metro cities such as Bangalore, Delhi NCR, Mumbai, Hyderabad, Chennai, Pune, and Kolkata to order ASUS laptops that are delivered within minutes, enhancing accessibility and convenience.
Building on its earlier move of introducing accessories to quick commerce platforms in late 2024, ASUS is now expanding into laptops to provide a comprehensive product range through Swiggy Instamart. The partnership taps into the growing quick commerce trend in India, where over 30% of urban tech buyers prefer fast delivery, especially in metropolitan areas. ASUS sees this as a strategic extension to expand its presence and meet the rising consumer demand for speed and convenience in electronics purchases.
The laptops available on Swiggy Instamart cover both consumer and gaming categories, featuring models like:
- ASUS Vivobook Go 15: Powered by AMD Ryzen 3 7320U, 8 GB RAM, 512 GB SSD, Windows 11 Home, with a 15.6-inch display, weighing 1.63 kg, priced at Rs. 33,990.
- ASUS Vivobook 15: Intel Core i5 13th Gen 1334U, 8 GB RAM, 512 GB SSD, Windows 11 Home, 15.6-inch display, 1.7 kg, priced at Rs. 50,990.
- TUF Gaming F16: Intel Core i5, NVIDIA RTX 3050 4GB GPU, 16 GB DDR4 RAM, 512 GB PCIe 4.0 NVMe SSD, 16-inch FHD+ display at 144Hz, backlit keyboard with 1-zone RGB, priced at Rs. 74,990.
Arnold Su, Vice-President of Consumer and Gaming PC at ASUS India, emphasized the company’s commitment to innovation aligned with evolving consumer lifestyles. He highlighted that partnering with Swiggy Instamart enables ASUS to meet the fast-paced delivery expectations of today’s consumers, making laptops available instantly for work, gaming, or everyday productivity needs. This initiative is supported by pre-positioning inventory in micro-warehouses for rapid fulfilment and maintaining quality and reliability despite the ultra-fast delivery model.
This move signifies ASUS’s broader channel strategy to integrate quick commerce as a complementary sales channel alongside traditional retail and e-commerce, enhancing product visibility and consumer access without disrupting existing models. The success in accessories quick commerce paved the way for this expansion to laptops, with potential plans to include more accessories and gaming gear in the future.
Overall, ASUS’s partnership with Swiggy Instamart is a timely response to the accelerating quick commerce trend in India, offering consumers a convenient and speedy way to purchase premium laptops in key cities with delivery times measured in minutes rather than days.