Samsung’s Galaxy S26 series sticks to 2025 prices, per Korea’s Maeil Business Newspaper. Base S26 at $799 (₹67,000 approx.), S26+ at $999 (₹84,000), Ultra at $1,299 (₹1.09 lakh). Fold 8 ($1,999) and Flip 8 ($1,099) unchanged too.
Why Freeze Flagship Prices?
Rising components and weak Won tempted hikes, but Samsung prioritizes share vs. Apple/Chinese rivals. Fourth year steady—smart amid muted S26 upgrades (design tweaks, faster chip, deeper AI).
A-series gets pricier to offset slim flagship margins.
India Launch Outlook
Expect Feb 25 US unveil, early March India drop (Ice Universe). At stable pricing, S26 Ultra undercuts iPhone 18 Pro while matching Pixel 11 premium. But “safe” updates (no battery leaps?) might not excite upgrades.
Wise move? Keeps premium accessible as mid-rangers shine. Will AI save the day?