Apple is gearing up to release a new, more advanced Apple TV streaming device later this year, marking the launch of the 2025 Apple TV model. According to recent reports, this next-gen streaming box will feature notable hardware upgrades, improved connectivity, and potentially a more competitive price tag.
Key Features and Enhancements
- Latest Chipset Upgrade: The forthcoming Apple TV is rumored to pack a newer, faster chip, likely from the latest generation of Apple’s powerful A-series processors. Possible candidates are the Apple A18 chip from the iPhone 16 or even the A19 from the iPhone 17. The existing third-generation Apple TV runs on the A15 Bionic chip.
- Wi-Fi 7 Connectivity: For the first time, Apple’s streaming box is expected to support Wi-Fi 7, enabling faster wireless internet speeds and lower latency. This enhancement will deliver smoother streaming, gaming, and overall smarter home connectivity.
- Apple-Designed Connectivity Chips: Alongside Wi-Fi 7, the 2025 Apple TV may come equipped with an Apple-developed Bluetooth and Wi-Fi chip, moving away from third-party solutions. This transition is expected to significantly improve wireless performance and integration with the broader Apple ecosystem, especially for smart home devices.
Market Strategy: Lower Pricing Expected
Industry analyst Ming-Chi Kuo has predicted that Apple might lower the starting price of the 2025 Apple TV, possibly to around $100. This is a notable reduction compared to the third-generation models available today, which range from $129 (64GB, Wi-Fi only) to $149 (128GB, Wi-Fi + Ethernet). A reduced price could make the Apple TV more accessible and help Apple better compete against rival streaming devices.
What’s Next?
With confirmation from multiple sources and Apple’s track record of introducing annual hardware refreshes, it is widely anticipated that the current Apple TV will be discontinued in favor of the new model later this year. Mark Gurman of Bloomberg first reported on this update, with further details confirming the imminent launch and Apple’s emphasis on affordability and innovation.
Consumers can expect improved performance, next-level connectivity, and a strengthened connection between Apple TV and other Apple smart home products. As we approach the official announcement, more specifics regarding its release date, pricing, and additional features are expected to emerge.