Strategic Collaboration Continues
OPPO has officially announced the extension of its partnership with renowned camera manufacturer Hasselblad. This move, revealed during an event in Gothenburg, Sweden, cements a collaboration that has already spanned four years and significantly influenced OPPO’s flagship Find Series smartphones.
Four Years of Innovation
Since 2021, OPPO and Hasselblad’s R&D teams have worked closely, resulting in a suite of advanced imaging features across each new generation of Find series devices. Collaborative highlights include:
- Hasselblad Natural Color Solution for mobile: Re-engineered for smartphones, this feature brings Hasselblad’s distinctive color science into the mobile realm.
- Hasselblad Portrait Mode: Emulates the classic bokeh and character of Hasselblad’s legendary lenses, offering refined background separation and creamy blur.
- Professional Master Mode: Tailored to replicate the color fidelity of the Hasselblad X2D, providing advanced controls for photography enthusiasts.
- Hasselblad XPAN Mode: Recreates the 65:24 wide aspect ratio of the original XPAN camera, enabling creative panoramic compositions.
The partnership’s core aim is to set new benchmarks in mobile imaging, providing users with professional-grade photographic experiences using OPPO smartphones.
OPPO’s Mobile Imaging Legacy
At the Gothenburg event, OPPO reviewed its 17-year legacy in mobile photography innovation. Key milestones include:
- OPPO Find 5 (2012): Launched with the first stacked CMOS sensor on an OPPO device.
- OPPO R9 (2016): Introduced pixel-binning technology for improved low-light performance.
- OPPO Periscope Telephoto (2017): Debuted in OPPO’s lineup, setting new standards for smartphone zoom capabilities.
By the time of the Find X6 Pro, OPPO had begun a holistic approach, enhancing not only hardware but also software and aesthetics—culminating in continually improving camera performance with each iteration of the Find X series.
The Find X8 Ultra: Flagship of Co-Development
The most recent result of the OPPO–Hasselblad partnership is the Find X8 Ultra, which boasts:
- Advanced Penta Camera System
- True Chroma Camera: Delivers accurate, lifelike colors.
- AI Bokeh Engine: Ensures precise subject separation and natural-looking portrait backgrounds.
- Master Mode: Offers photographers 50MP JPEG Max and 16-bit 50MP RAW Max formats for maximum image fidelity.
These innovations reflect OPPO’s ongoing mission to push the boundaries of mobile imaging.
Looking Ahead: Next-Generation Breakthroughs
As OPPO and Hasselblad intensify their collaboration, the companies are now jointly developing a next-gen mobile imaging system. This new effort promises:
- Further enhancements to color accuracy, portrait rendering, and image detail.
- Continued integration of computational photography and advanced optics.
- The introduction of novel creative modes to elevate mobile photography.
The industry eagerly anticipates more details with the launch of the Find X9 series, heralded as the unveiling point for OPPO and Hasselblad’s upcoming imaging advancements.