realme has officially announced the launch date for its much-anticipated realme 15 Series, which includes the realme 15 5G and realme 15 Pro 5G smartphones. The launch event is scheduled for July 24th in India, marking a significant addition to realme’s popular smartphone lineup.
Vicky Kaushal Named Brand Ambassador
In a strategic move to strengthen its appeal among younger consumers, realme has signed Bollywood actor Vicky Kaushal as its new smartphone ambassador. This partnership will kick off with the “Live for real” campaign, with Kaushal prominently featured in key marketing initiatives for the realme 15 Series. The brand believes that Kaushal’s vibrant public persona and strong connection with Gen Z and millennials align perfectly with its core philosophy, “Make it real.”
Targeting Young, Socially Active Users
The realme 15 Series is positioned as a product line designed for young, socially active users who value both performance and design. realme aims to reinforce its identity and connection with this demographic through innovative features and bold design choices.
Key Features and Innovations
- Next-Generation AI Features: The realme 15 Series will introduce advanced AI capabilities, including the new AI Edit Genie—a voice-led photo editing tool that allows users to edit photos using simple voice commands.
- Enhanced Imaging: The realme 15 Pro is teased to feature a triple rear camera setup, dual LED flash, and an RGB LED light ring around the camera module, promising improved photography and a striking visual appearance.
- Performance Upgrade: Rumors suggest the realme 15 Pro will be powered by the Snapdragon 7 Gen 4 SoC, a notable upgrade from the previous 7s Gen 3 chipset, ensuring smoother performance and better efficiency.
- Distinctive Design: The realme 15 Pro will be available in three stylish color options: Flowing Silver, Velvet Green, and Silk Purple. The device is expected to incorporate flagship features previously reserved for the “Plus” line of realme smartphones.
What to Expect
With the upcoming launch, realme is set to make a strong statement in the mid-range smartphone market. The combination of cutting-edge AI tools, enhanced imaging, and a focus on design and user experience positions the realme 15 Series as an attractive choice for India’s tech-savvy youth.