Reddit has begun testing verified profiles, introducing a checkmark system to confirm real users and businesses on the platform. This early rollout targets a select group, aiming to boost transparency and reduce moderator workload from manual verifications.
Key Features
Verified profiles display a checkmark next to the username, signaling confirmed identity for both individuals and organizations. Accounts must remain in good standing, stay active, and avoid NSFW designations to qualify. The feature builds on existing community flairs by providing clearer proof of authenticity amid bot concerns.
Testing Phase
Currently in very early testing, the rollout helps Redditors distinguish genuine contributors from potentially misleading ones. Reddit positions this as a tool to “add clarity” while easing moderation burdens, with full criteria detailed on their support page.
No Cost Mentioned
Unlike X’s paid verification model, Reddit makes no reference to fees for this feature. This free approach contrasts with past exclusive, case-by-case verifications on other platforms, potentially broadening access while maintaining trust.
Broader Impact
The change enhances Reddit’s role as a go-to for unfiltered insights, countering SEO-cluttered search results. Verified profiles could elevate discussion quality, benefiting users seeking reliable info and businesses building credibility.