Samsung India has launched its highly anticipated 2025 TV lineup, bringing Neo QLED 8K, Neo QLED 4K, OLED, QLED, and The Frame models to the Indian market. This generation introduces Samsung Vision AI—a suite of artificial intelligence technologies designed to transform the TV viewing experience by enhancing picture and sound quality, streamlining user interaction, and providing seamless smart home control.
Samsung Vision AI: Smarter Viewing for 2025
Vision AI is the centerpiece of Samsung’s 2025 lineup, offering:
- AI Mode: Real-time adaptive adjustment of picture and sound, optimizing settings for content type and ambient conditions.
- AI Experience: Personalized recommendations and settings, learning from user behavior over time.
- Multi-Device Connectivity: Integrates TVs with smartphones, tablets, and other Samsung devices for effortless content sharing and ecosystem-wide control.
Standout AI-Driven Features
The new lineup boasts innovations that leverage Vision AI:
- Universal Gesture Control: Navigate your TV via hand gestures, assisted by AI and compatible Galaxy Watches, eliminating the need for a remote.
- AI Upscaling Pro: Uses the NQ8 AI Gen3 or NQ4 AI Gen3 Processor to upscale standard content to near-8K quality for sharper, more vivid images.
- Generative Wallpaper: AI can create bespoke 4K artwork for your idle TV screen.
- Pet and Family Care Mode: The TVs can detect sounds like baby cries or barking dogs, using AI to send alerts or automatically adjust settings for comfort and safety.
- Real-Time Home Monitoring: SmartThings integration enables users to monitor their home and energy use through the TV interface.
2025 TV Models and Their Strengths
- Neo QLED 8K (QN950F): Offers 8K AI Upscaling Pro, a 240Hz refresh rate, a minimalist Infinity Air design, and Glare-Free technology for top-tier visuals.
- Neo QLED 4K (QN90F, QN85F, QN80F, QN70F): Features Quantum Matrix Technology Plus, up to 165Hz Motion Xcelerator, and a 60W 4.2.2-channel Dolby Atmos setup.
- OLED (S95F and others): Equipped with the NQ4 AI Gen3 Processor, 165Hz Motion Xcelerator, 100% Color Volume, PANTONE Validation, and slim Infinity One design. Designed for cinematic color accuracy and gaming performance.
- QLED and The Frame: The Frame enables users to display artwork with glare-free, lifelike quality; the QLED models offer vivid color and smart features at accessible price points.
Localized Features for India
Samsung’s 2025 TVs are equipped with several India-focused innovations:
- Cloud Gaming Service: Access AAA games without a separate console or PC.
- Education Hub: Enables interactive learning via live classes.
- TV Key Service: Streams content from the cloud, no set-top box required.
- Samsung TV Plus: Offers more than 125 free channels, including local and international programming.
Smarter Bixby and Voice Control
The 2025 TV lineup also marks the debut of a much-improved Bixby voice assistant, featuring:
- “Ask Your TV Anything” Voice Control: Hold natural conversations, search for info, and manage content without menus or typing.
- Click to Search: Ask Bixby about shows, actors, or topics while watching live or streamed content.
- SmartThings Control: Use your voice to control smart appliances, lights, and more via the TV—secured by Samsung Knox for data privacy.
- Privacy: No user voice data is stored locally or in the cloud.
Bixby’s smarter capabilities are rolling out in the U.S. from August 4, 2025, followed by other major regions.
Advanced Security and Long-Term Support
- Samsung Knox: Delivers multi-level security, guarding user data and device integrity.
- Seven Years of Free OS Upgrades: Samsung ensures up-to-date features and security for all 2025 TVs.
Pricing and Availability
- QLED: From ₹49,490
- The Frame: From ₹63,990
- Neo QLED 4K: From ₹89,990
- OLED: From ₹1,54,990
- Neo QLED 8K: From ₹2,72,990
Screen sizes span 43–115 inches. Pre-orders began on May 7, 2025, with early buyers eligible for perks like premium soundbars (up to ₹90,990), cashback offers, zero upfront cost, and EMI options.
Samsung’s 2025 TV lineup sets new standards for AI-powered entertainment and smart home living in India, making televisions more intelligent, adaptive, secure, and connected than ever before.