Qualcomm is set to kick off its ambitious ‘Snapdragon for India’ initiative with XR Day on July 21 in New Delhi, marking the start of a month-long series of events aimed at accelerating the adoption and development of immersive technologies in India.
Spotlight on XR: Mixed, Virtual, and Augmented Reality
XR Day will serve as a showcase for Qualcomm’s legacy and forward-looking vision in the realms of Mixed Reality (MR), Virtual Reality (VR), and Augmented Reality (AR). The event is designed to highlight how Snapdragon platforms are powering the next generation of smart glasses, spatial computing, and immersive experiences across industries.
Key Features of XR Day
- Demonstrations of XR Applications: Attendees will experience practical use cases of extended reality technologies in entertainment, health, fitness, and education.
- Industry Collaboration: The event will bring together developers, Original Equipment Manufacturers (OEMs), and partners, fostering opportunities for collaboration and innovation.
- Showcasing Snapdragon’s Capabilities: Qualcomm will emphasize how its Snapdragon platforms are enabling advanced XR solutions, positioning the brand as a cornerstone in India’s immersive technology landscape.
Expanding Snapdragon’s Role in India
Already a leader in mobile, automotive, and wearable technologies, Snapdragon is now expanding its focus to spatial computing. This strategic move aims to make Snapdragon a foundational platform for XR development in India, supporting the creation of new devices and experiences tailored to the Indian market and beyond.
Upcoming: Snapdragon Auto Day
Following XR Day, Qualcomm will host Snapdragon Auto Day on July 30, shifting the spotlight to the company’s advancements in automotive technology. This event will explore how Snapdragon is driving enhanced safety, intelligence, and connectivity in India’s rapidly evolving mobility sector.
Strategic Vision: Fostering Innovation Across Industries
Together, XR Day and Auto Day illustrate Qualcomm’s commitment to fostering innovation across key industries in India. By spotlighting XR and automotive advancements, the company aims to:
- Accelerate the adoption of immersive and intelligent technologies.
- Enable local developers and OEMs to create solutions for both Indian and global markets.
- Position Snapdragon as a central enabler in India’s digital transformation journey.
As Qualcomm’s ‘Snapdragon for India’ program unfolds, it is poised to play a pivotal role in shaping the future of immersive and connected experiences in the country.