WhatsApp tests interactive quiz feature for Channels in beta, boosting engagement beyond polls.
Meta is experimenting with a quiz tool for WhatsApp Channels, spotted in recent Android and iOS betas. Channel admins can craft questions with multiple-choice answers, including images, and designate one correct option before posting. Unlike polls, quizzes reveal right answers post-selection, triggering confetti animations for correct picks.
How It Differs from Polls
Quizzes emphasize knowledge testing over opinions, with admins viewing response breakdowns by choice without full user details—only profile photos show based on privacy settings. This adds educational or fun interactivity for followers.
Rollout Status
First appearing in WhatsApp Android beta 2.26.1.14, the feature now hits iOS betas too, per WABetaInfo. Broad release seems imminent, aligning with recent Channels updates amid WhatsApp’s push for native Apple Watch support and in-app translations.
Potential Impact
Admins gain deeper analytics on audience knowledge, enhancing content strategies. The simple, visual format suits diverse topics, filling a gap in WhatsApp’s engagement tools despite similarities to polls.