Summary
Former Rockstar North technical director Obbe Vermeij dismisses $100 GTA 6 price rumors as “internet hype.”
Expects standard $70 tag to maximize GTA 6 Online player base and long-term microtransaction profits.
Vermeij predicts GTA 6 stays the most expensive game ever due to skyrocketing AI-driven dev costs.
GTA 6 price panic has gamers on edge, but a Rockstar insider just poured cold water on the $100 nightmare. Obbe Vermeij, ex-technical director at Rockstar North, predicts a standard $70 launch to flood GTA Online with players.
In a GamesHub interview, Vermeij shut down the hype: “Rockstar haven’t said anything about $100. This is just something that the internet has decided.”
Online Goldmine Over Upfront Cash Grab
He reasoned Rockstar prioritizes mass adoption for GTA 6’s online mode—the real moneymaker. “Rather than trying to cash in that extra $30, I think they’re just going to make it a regular-priced game ($70) and then make the money on the back-end,” Vermeij said.
This mirrors GTA Online’s success, where microtransactions built Rockstar’s empire post-launch. A $100 barrier could shrink the Leonida playground before it even opens.
Dev Costs “Out of Control” Thanks to AI
Vermeij, now crafting indie title Plentiful, also flagged GTA 6 as potentially the most expensive game ever made. “The price of development is just kind of out of control,” he noted, crediting AI for eating artists’ monotonous tasks.
Future titles might slim down costs, but GTA 6 sets the insane benchmark—especially after recent delays to November 2026.
Rockstar stays mum, but Vermeij’s take eases fears amid $80 game backlash (even Mario Kart: World caught heat). At $70, expectations stay sky-high—but manageable.