Samsung is ditching its dual-chip strategy for its upcoming foldable phones, the Galaxy Z Flip6 and Z Fold6, according to a report by The Elec. Both phones will be powered by the Qualcomm Snapdragon 8 Gen 3 SoC.

This decision comes despite Samsung’s Exynos 2400 chip showing comparable performance to the Snapdragon. The reasoning behind the choice is purely economical.

Why Snapdragon over Exynos?

Samsung’s foldable phone sales, while increasing year-on-year, are not yet high enough to justify a dual-chip approach. The Elec reports that for the strategy to be financially viable, Samsung would need to sell a significantly higher volume of foldable phones.

Using two different chipsets for the same phone model would also increase production costs. Since the Galaxy Z series is still considerably less popular than the Galaxy S line, this cost increase would make the already expensive foldables even pricier.

When will Samsung Use Dual Chips in Foldables?

Samsung is likely to revisit the dual-chip strategy only when its foldable sales reach similar levels to its flagship Galaxy S series phones launched earlier in the year.

Snapdragon Branding and Launch Date

The partnership between Samsung and Qualcomm for the Snapdragon 8 Gen 3 SoC will be reflected in the “For Galaxy” branding on the upcoming foldable devices.

Both the Galaxy Z Flip6 and Z Fold6 are expected to be unveiled at Samsung’s next Unpacked event, rumored to be held on July 10, 2024.

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By day, BBA graduate and MBA aspirant Abhi Soni dives deep into the world of marketing, but his true passion lies at the intersection of business and technology. A tech enthusiast at heart, Abhi finds himself drawn to the latest gadgets, trends, and innovations that shape our digital lives. More than just a techie, Abhi brings a unique perspective to the table. His marketing background allows him to analyze the "why" behind the "what" in the tech world. He understands how technology impacts businesses, markets, and consumers, and he's passionate about sharing his insights with you.

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