ZEE5 has launched five new Free Ad-Supported Streaming Television (FAST) channels on LG Smart TVs in India via the LG Channels platform, expanding its Connected TV (CTV) reach significantly. These channels—Z Dil Se, Z Horror Nights, Z Comedy Nation, Z Cine Classic, and Z South Flix—offer genre-specific entertainment ranging from drama and romance to horror, comedy, nostalgic Hindi cinema from the 80s and 90s, and popular South Indian films dubbed in Hindi. The content is sourced from ZEE5’s extensive 30-year legacy library and repackaged for a linear, lean-back viewing experience typical of Connected TV audiences.
LG Smart TV users can access these channels directly from the home screen on LG Channels without needing any registration, subscription, downloads, or payments, providing a seamless and free entertainment offering. This partnership enhances the variety of content available on LG’s ad-supported streaming service, which already includes over 110 channels across categories like news, music, lifestyle, and general entertainment.
Ashish Sehgal, Chief Growth Officer at Zee Entertainment Enterprises, emphasized that this launch supports ZEE5’s strategy to broaden content access in the digital age and offers advertisers a premium, high-intent audience in an ad-supported environment. Brian Jung, Director at LG Electronics India, also highlighted the company’s commitment to enriching in-home entertainment with culturally relevant and family-friendly content.
Overall, this initiative marks a significant milestone in ZEE5’s CTV strategy, making premium entertainment free and easily accessible to millions of LG Smart TV owners across India, aligning well with the growing trend of FAST channels that combine traditional linear TV formats with the convenience of internet-connected devices.